The 2021 edition of the National Association of Realtors® Technology Survey named drones the No. 1 technology tool likely to impact the real estate space over the next few years. You want to take advantage of this powerful sales medium! Your delivered product from Isaacman Photography/Above It All will be roughly 10-12 high-resolution, color-balanced, cropped, and fully edited JPG images of the property, taken from all practical angles and a variety of heights to best show off your listing’s exterior attributes. And it’s not just for photos. Web analytics firm Kissmetrics has found that adding videos to your homepage or product page can increase sales anywhere from 64-85%. According to the National Association of REALTORS® (NAR), 73 percent of homeowners say that they are more likely to list with a real estate agent who uses video to market their home; however, only 9 percent of agents create listing videos. If you are interested in video as well as stills, your delivered product will include eye-catching MPEG video clips in full 4K resolution. They’ll include an aerial “orbit” of the property and lower-level flights across the grounds or nearby scenery (e.g., gardens or beaches) to give a powerful three-dimensional sense of the property and its surroundings.
